Tracy Hazzard is an Inc. Columnist & CEO of Hazz Design . She along with her husband Tom have co-designed and developed over 267 products generating over $2 Billion in revenue for her retail clients. Sounds incredible…doesn’t it?
(The following was taken from the Linkedin profile of Tracy Leigh Hazzard)
Tracy Hazzard has worked with products in all major e-commerce and mass-market retailers; electronics boutiques; office superstores; and wholesale clubs . Her product developing success includes the best-selling mesh office chair at Costco. So for over 25 years, Tracy has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.
Tracy Hazzard develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her husband and partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate!!! Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up. Original Retail Product Sales with the Right Things in the Right Order with the Right Resources.
Innovation Columnist and more…
Besides being featured in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy Hazzard is also a contributor to ThriveGlobal, and the best-selling author of Guerrilla Patent Tactics and Successful Launching By Design. Tracy co-hosts weekly the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.
Coming Soon
Our interview with Tracy Hazzard Part 1 coming soon on Invention Stories on YouTube
Tracy Hazzard Work Experience
Hazz Design…Tracy & Tom Hazzard…Product Strategists & Podcast Hosts
2009 – Present
Irvine, California Area
Hazz Design leads the conversation about strategic & tactical launch planning as the Mass Marketand Amazon Product Launch Expert, advising on product design & development, brand & businessgrowth, and services or resources that actually work. From 25 years of experience as a RetailProduct Strategist and from the last decade as an Amazon Product Launch Expert, I regularly advisecorporate executives, start-up incubators, marketing, and sales teams to rethink their productlaunch strategy to create success by design, remove launch land mines and build impact so theycan turnaround their product mix to deliver brand promise.
… See more
Speaker & Podcast Host…Content & Product…Launch Expert
Brandcasters, Inc. – Brandcasting You Everywhere Now
Jan 2017 – Present
Orange County, California Area
Get off the marketing roller coaster and get on the automated fast track to digitally market yourbrand everywhere now. Imagine easily broadcasting messages, saving time, optimizing your resultsand building a platform that organically grows Real Fans & Qualified Clients. Join Podcast Producer,Tom Hazzard, and me, Inc. Columnist, Tracy Hazzard, as we share easy Content Building … See more
Inc. Columnist…Product Launch Expert – Featuring stories about and for Inventors & Amazon Sellers
Inc. Magazine
Jan 2016 – Present
Orange County, California
In my By Design column for INC.com, I publish 6 articles per month on Innovation & ProductDesign helping to push companies to embrace continuous innovation as the fastest path tosustainable profits. I advise product launchers, brand builders and Amazon Sellers on how to avoidthe risks and rookie errors of bootstrap launching.
Podcast Host…Bringing experience as a Maker and Amazon Product Launch Expert
WTFFF?! 3D Print Podcast
Apr 2015 – Present
Orange County, California
As WTFFF?! co-hosts, we focus on the what of Fused Filament Fabrication (3D Printing), what designsoftware to use, what printer to buy, what tools to use, what designs should you print, what newmaterials are out and what your business strategy should be. We interview the who is who in 3DPrint art and design and how others in the field are creating successful designs and their… See more
Office Seating – Consulting VP Research & Design
Whalen Furniture
Jun 2009 – Nov 2013
San Diego, CA & Anji, China
Designed the Costco $99 Mesh chair – a best-seller for the past 6+ years. Successful due toembedding of exclusive consulting-based research, design and development of retail office seatingand materials. Specializing in understanding consumer interests and value-added market needs forthe mass merchants, office and electronic super stores and translating into highly sale-able designs.
Writer & Researcher
Easy Going Green
2003 – Dec 2009
Ashville, NY & Irvine, CA
Designed furniture for Trading Spaces brand sold through DIY retail channel. Freelance bloggingand articles on sustainable design practices and CARB initiatives.
Founder
Pure Girls, Inc.
2005 – 2007
Pleasanton, California
Retail fashion, fun and beauty for Tweens and girls of all ages. In less than one year of opening,Pure Girls was voted the “Best Party Spot” by two area publications, Diablo Magazine and Bay AreaParent, and had booked its 400th birthday party.
Product Marketing Manager
Bush Industries
2002 – 2004
Jamestown, New York Area
Launched commercial product initiatives (now called BBF) and guided channel appropriateMarketing and Merchandising materials, including art planning and direction for photo shoots;trained, interacted and built confidence with sales reps; designed and reset the NeoCon showroom;and researched recommendations for a product plan of new commercial initiatives.
President & Managing Member
ttools, LLC
1997 – 2003
Providence, Rhode Island
Furthering the relationship between design and use, ttools designed and produced a patented lineof accessories for mobile devices. Won the regional Working Woman Entrepreneurial ExcellenceAward for Original Product in 2000 and was featured in such publications as Fortune Small Businessand Wired. Successfully negotiated a patent infringement settlement with IDEO and Pal… See more
Color, Material & Finishes Program Manager
Herman Miller
1995 – 1997
Holland, Michigan
CMF research and design, material sourcing and commercialization. Advised industrial designers like Bill Stumpf, Ayse Birsel, Ross Lovegrove, Stephen Peart, Eric Chan and more on engineering choices, material selections and overall CMF aesthetics issues. Developed and implemented new textiles, laminates and veneers, scaling back SKUs by 40% while optimizing flexibility an… See more
Concept & Design Direction
Chameleon Studios Inc.
1994 – 1996
Greater Grand Rapids, Michigan Area
Member of a team of designers who combined creativity and innovation with thorough research todesign inventive products for clients like: Herman Miller, Bissell, Inc., Sassy Baby Products, ClarkAmerican, Mobile Office Vehicle, Women’s design Consortium, Steelcase, Ameriwood Furniture,Crate & Barrel and Ethan Allen.
Contract Fabrics & Woven Automotive Designer
Milliken & Company
1992 – 1995
Abbeville, South Carolina & Grand Rapids, Michigan Areas
Accomplished seven successful market introductions consisting of over 100 SKUs and placed withsix customers in two industries, including the first line of recycled fabrics for contract furnishings.
Education
Bachelor of Fine Arts
Textile Design/Product Design
1988 – 1992
Began MA in English Literature & Professional Writing
1995 – 1996
Marketing & New Product Development Executive Program
1994 – 1994
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For more information please visit TracyLeighHazzard.com HazzDesigns.com and/or ProductLaunchHazzards.com
