Episode 26 Show Notes
Personal Tragedy Struck Elizabeth Crouch While Creating her Cupcake Rack Shared on Episode 26 of the Invention Stories Podcast. This episode is the second part in a 2-part series.
Elizabeth Crouch’s idea for her version of a cupcake display had the cupcakes arraigned like flowers in a flower pot …and the Cupcake Rack was born. She shares everything that happens from the idea to selling her Cupcake Rack.
Licensing the Cupcake Rack
As we continue our interview, Liz shares how she would like to license the Cupcake Rack as she has reached out to invention licensing companies only to be rejected. She shared pitching to the dream team on HSN. That’s the (Home Shopping Network) HSN dream team. It’s tough being rejected by QVC and HSN but Liz refuses to get discouraged. Liz likens the invention journey to a roller coaster ride…kind of makes you sick but it’s fun.
Liz is all-in. The first order she placed with her manufacturer was for 3400 Cupcake Racks. (1 full 20-foot container full) Share shares the challenges of finding a manufacturer which for a change has a great outcome. During this time, personal tragedy struck. A second before someone’s living the invention dream and the next…her 5 year old grandson Roy had been assaulted and nearly killed. Liz believes the only reason Roy hadn’t died was due to a miracle from god. It was debilitating but life must go on.
First Container
She shares watching the ship carrying her first container online. Imagine opening the container and setting your eyes on 3400 units of your dream. Liz literally watched her ship coming in.
Liz shares her marketing strategy, promoting on social media, attending tradeshows, selling on ETSY, Amazon, thecupcakerack.com. She believes in selling into boutiques along the ocean.
Also discussed…Walmart, Walmart.com, sales, managing work-life balance, baby-sitting Roy, best use of money, patenting, meeting Louis Foreman, websites, trade shows, and what she’s enjoyed the most.
Again, this interview is a great listen for men and women who invent or anyone who has an idea for an invention.
Watch Next:
Recommended Playlists
The Invention Stories Podcast Shares the Journey the Inventor goes on Since Having the Idea:
Liz is featured on the Women Who Invent on the Invention Stories Podcast:
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Cupcake Display…Buy the Best…the Cupcake Rack
You can easily create deliciously adorable cupcake bouquets by inserting 19 homemade or store-bought cupcakes into the versatile, durable, and affordable Cupcake Rack. This was make possible because Elizabeth (Liz) Crouch wanted to bring something special to her daughters baby shower. Rather than bringing a typical cake, she thought of bringing a cupcake display. She found one for sale but thought the price to be too high.
Making a Cupcake Display…DIY Style
Liz started pricing the pieces to create the cupcake display she envisioned– flower pot, styrofoam ball, tissue paper, toothpicks, etc. –and found it to be too costly and time consuming. However, the idea for her version of a cupcake display, cupcakes arraigned like flowers in a flower pot …the Cupcake Rack was born!
Elizabeth Crouch and the Cupcake Rack Part on InventionStories.com
We first shared Elizabeth Crouch and the Cupcake Rack Part 1 on InventionStories.com back in July, 2015. Click here to read. More about overcoming a horrible assault in Elizabeth Crouch and the Cupcake Rack Part 2, please click here
Episode 25…Elizabeth Crouch and the Cupcake Rack Part 1 Recap
Liz shares who she was as a young person, competitive, and always wanting to achieve more. Her mother enjoyed crafts but Liz didn’t have the patience for it. She shares how the idea came to her and although has been a roller coaster of emotions believes it to be one of the best things she’s ever done.
She shares why she calls her cupcake display the Cupcake Rack, how she spent $2000 on her prototype that couldn’t be used. Next, Liz shares her reasoning for cashing out her 401k. Finally, Liz explains how she wound up sharing the Cupcake Rack with a national audience on the Steve Harvey Show.
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For more information please visit www.thecupcakerack.com
