Glide Mats inventor, Michelle Morrison has a creative mind having grown up watching her family innovate. She has always placed value in providing benefit to others through problem-solving.
Michelle began her professional career working in sales and marketing for companies including Bloomingdales and Coca-Cola, but her heart was always in product development.
Michelle partnered with her brother to manufacturing and sell his Pro Pic guitar pick. She also licensed her Glide Mats to Cooks Innovations, ultimately selling them on QVC.
Michelle Morrison Licenses Her Glide Mats
We interview Michelle Morrison on Episode 111 of the Invention Stories Podcast. The following are some of the questions we asked her:
What kind of kid were you?
What kind of artist are you?
Were both of your parents creative?
Did any of your relatives patent their ideas?
How did your sales and marketing career start?
What was your first idea that you tried to license?
Why was it important for you to manufacture the Pro Pic in the USA?
Where are the Pro Pics being sold?
Why did you decide to try to license the Glide Mats?
Have you tried to license the Pro Pic?
Did you read One Simple Idea by Stephen Key?
What did you decide to become an inventRight student?
What was the first idea you tried to license?
What was the most challenging part of working the inventRight system?
How many products have you licensed?
What are Glide Mats?
How many calls did you make?
How did you reach out to the companies
Who did you license your Glide Mats to?
How did QVC happen?
Why weren’t you on the show?
Where can we buy the Glide Mats?
What do you enjoy most about licensing?
What advice would you give a novice inventor?
Coming Soon
Episode 111…Michelle Morrison and Glide Mats coming soon on Invention Stories on YouTube
inventRight: Master the art of licensing
The inventRight Philosophy
The inventRight philosophy rests on the following 10 step process.
1. Study the marketplace is
2. Invent for the marketplace
3. Evaluate your ideas
4. Prototype your ideas
5. Your one sentence benefit statement
6. Design your marketing material
7. Protect your ideas
8. Getting in to inventor-friendly companies
9. Negotiating a great contract
10. Moving on to your next great idea
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