Episode 36…Gina Waldhorn, President of Quirky


Play

Gina Waldhorn

Gina Waldhorn assumed the role of President of Quirky in March 2017.  So her role is to steward the revitalization of the company, and to  run the day-to-day operations. Since Quirky’s public bankruptcy in 2015 under prior leadership, the Quirky community hasn’t quit. As an inventor and Quirky user herself, Gina Waldorn was drawn to the role of revitalizer and champion of the Quirky mission, vision and community.

Prior to Quirky, Gina co-founded innovation boutique Evol8tion in 2011 with the vision of helping blue chip brands including Nestle, Mondelez International and Steelcase solve business challenges through startup collaboration. Gina Waldhorn began her career at media agencies Carat and Maxus where she practiced communications planning for brands including P&G and UPS. Due to being an obsessive problem solver, Gina has been recognized for her industry-leading work.  She has earned her AWNY’s 2016 Game Changer award.  Especially relevant, Gina has become the AdClub of NYC’s President’s award, an IAB Mixx award and a Young Cannes Lion Award.

 

Work History

 

Quirky

President

Feb 2017 – Present

Quirky makes invention accessible.

Driving the development and growth of the Quirky brand, business, and community.

 

Evol8tion

Co-Founder

Apr 2011 – Feb 2017

Matching early stage startups with blue chip brands for partnerships via mentorship, pilots, and investment.

 

Evol8tion

COO and Co-Founder

Apr 2011 – Feb 2017

Responsible for overall operations and strategic services at Evol8tion.  This company is a boutique that matches early stage startups with blue chip brands. So Evol8tion is building a bridge between Madison Avenue and Mountain View.  Gina brings entrepreneurs and brands together further upstream in the development process to create technology solutions to business problems. So her clients include Mondelez International, Anheuser-Busch InBev, Unilever, and more.

 

NameMaxus

Associate Strategic Planning Director

Jan 2010 – Apr 2011

Managed Communications and Media Planning for United Parcel Service (UPS) across the Americas, Europe, and Pan Asia.

 

NameCarat

Associate Communications Planning Director

Oct 2005 – Jan 2010

Developed consumer insight driven integrated marketing communication solutions for P&G Baby Care that overcame purchase barriers.  So she solved for portfolio business problems, and grew North American sales. 

Directed team of 7 in collaboration with 10+ agency partners to create holistic media and marketing programs.  So these programs leveraged TV/ Video, Print, Social Media, Search, Display, OOH, Content Syndication, DTC, and In-Store.

 

NameCarat

Digital Strategist, P&G Communications Planning

Jul 2006 – Dec 2009

Drove innovation within the P&G Baby Care marketing mix to increase and diversify digital and non-traditional vehicles, and optimize total media investment.

 

The Invention Stories Podcast

Episode 33…Debbie Schwartz, The Quirky Plush Toy Challenge, and Tune Zoo

So we interviewed Debbie Schwartz, the winner of the Quirky Plush Toy Challange.  She won with her submission called Tiger Tunes which was eventually named Tune Zoo.  So to learn more about or listen to this podcast please click here

 

Learn More about Quirky

Click here to visit the Quirky Twitter Page

and click here to visit the Quirky Business Facebook Page also.

Click here to read Quirky’s Frequently Asked Questions.
and click here to read the NYTimes.com article Invention Mob, Brought to You by Quirky also.
Click here to read Quirky is back with new ownership at Businessinsider.com also.
and here to read Good News, Inventor! Quirky has Re-invented at Entreprenuer.com
Click here to read Is This the World’s Most Creative Manufacturer? and here to read What Happened to Quirky? at Inc.com also.
Click here to read How the Invention Factory at Quirky almost imagined its way out of business at Theverge.com.

 

Episode 36…Gina Waldhorn, President of Quirky

In Conclusion, I want to thank Gina Waldorn for allowing us to interview her.  Especially relevant, she shares the struggles and opportunities of leading Quirky out of bankruptcy.  So if you are an inventor or think about inventing…Especially relevant, we invite you to download, listen, share Episode 36…Gina Waldhorn, President of Quirky or by visiting www.Quirky.com and becoming a Quirkster yourself.  And finally, a download and/or listening link is provided at the top left of this page.  So please…tell a friend.

 

 

Subscribe to the Invention Stories Podcast on iTunesStitcherAndroid

Subscribe to the Invention Stories Podcast on iTunesStitcherAndroid

What's Your Reaction?

Cute
0
Cute
Lol
0
Lol
Love
0
Love

Episode 36…Gina Waldhorn, President of Quirky

reset password

Back to
log in