From Tragedy to Triumph…Inventor Elizabeth Crouch and the Cupcake Rack Interview Part 1…Episode 25


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Episode 25 Show Notes

From Tragedy to Triumph…Inventor Elizabeth Crouch and the Cupcake Rack Interview Part 1…Episode 25 of the Invention Stories Podcast. This episode is the first in a 2-part series.

Elizabeth likes to be called Liz Crouch and the Cupcake Rack interview begins with her sharing insights into her past. Liz was a typical kid who liked sports and playing with her friend, was competitive, and didn’t like to sit still.

Making Things Beautiful

She likes to work fast but likes making things beautiful. So when she came across a baker making cupcake bouquets, she stared at them like they were artwork. Now, this is not a how to make a cupcake bouquet step by step story, this is an interview that follows Liz as she turns her idea into a product…the Cupcake Rack.

Elizabeth Crouch was planning a baby shower for her daughter, Shanon and wanted to bring a beautiful cupcake bouquet instead of a traditional cake. After checking the high cost of a cupcake bouquet, she decided to make one, DIY style and then became her invention…the Cupcake Rack.

A novice inventor and challenges aside, Liz shares that her invention story has been one of the most fun journeys of her life.

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Shared in this episode…

In this episode…Liz shares her minute elevator pitch, stories from bringing her Cupcake Rack to potlucks, how she came up with the Cupcake Rack name, provisional patent, and then the prototype process… well that’s when the problems arose. Liz used a local engineer who took forever and charged her $2,000 for garbage. Her husband ended up designing her prototype.

Liz shares the challenges of looking for a manufacturer in the United States, quitting a job she loved, cashing out her 401k, overcoming GoDaddy website design disaster, being a guest on the Steve Harvey Show, suffering from stage fright, website crashing, Edison Nation and more. Lots of obstacles to overcome…this episode of the Invention Stories Podcast is not to be missed.

This interview is a great listen for men and women who invent or anyone who has an idea for an invention invite you to share this video with a friend:

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Cupcake Bouquet Made Better…The Cupcake Rack

Liz (Elizabeth) Crouch claims to lack cake decorating skills, has no patience and impatient, just like most Americans. But she wanted to invent an easy and affordable way for everyone to be able to easily create a deliciously gorgeous cupcake bouquet.

The Idea

Liz was planning a baby shower for her daughter, Shannon and wanted to bring a beautiful cupcake bouquet instead of a traditional cake. After checking the high cost of a cupcake bouquet, she decided to make one, DIY style,  To Liz, this sounded like a better option. But the pricing of the pieces to create a cupcake bouquet – Styrofoam ball, tissue paper, flower pot, toothpicks, etc. – and believing the end result may not end up as expected, she opted for a traditional cake.  The idea for her version of the cupcake bouquet…the Cupcake Rack was born!

Acting on the Big Idea

Oh boy, this was getting exciting! I finally had an idea of something that I believed would be well loved in many households. This could be it! The big idea! This could be the idea that changes my future. And instead of allowing this idea to become fleeting, as most ideas are if you don’t know what to do with them, I made the decision that I was going to figure out how to take this idea and make it happen!

In my mind, The Cupcake Rack was an extremely simple solution to the problem I was solving. The envisioned rack was simply a holder of cupcakes that should be easily manufactured out of plastic and be machine-washable. No problem. It was August then and I figured I could get it on the shelf by Christmas! (Yes, I was very naïve!)

Liz shares:

The Cupcake Rack Prototype

A prototype was necessary to begin the inventing process. After many headaches and quite a few wasted dollars (learn as you go!), one night while I was in tears because I couldn’t find anyone to build my prototype, my brilliant husband told me he would make it for me. Thank the good Lord! My husband can make anything when he puts his mind to it!

Shopping for the necessary items, a Styrofoam ball, toothpicks, flower pot, ribbon, bow, tape, and more, and then trying to assemble this huge, time- consuming mess of items by sticking cupcakes onto toothpicks and expecting them to stay (let alone eating cupcakes stuck with toothpicks-yuck), I came to the conclusion that this baby shower would end up with a regular cake, but I would end up with an invention!

As a busy wife, mother, and grandmother who works a full time job and also runs a home business, time is in short supply. Lacking the skills of professional cake decorating, I was intrigued at the idea of inventing a cupcake bouquet rack that makes it extremely easy for ANYONE to create a beautiful cupcake bouquet.

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For more information please visit www.thecupcakerack.com


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