Episode 25…Elizabeth Crouch and the Cupcake Rack Part 1


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Cupcake Bouquet Made Better…The Cupcake Rack

Liz (Elizabeth) Crouch claims to lack cake decorating skills, has no patience and impatient, just like most Americans. But she wanted to invent an easy and affordable way for everyone to be able to easily create a deliciously gorgeous cupcake bouquet.

 

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The Idea

Liz was planning a baby shower for her daughter, Shaanon and wanted to bring a beautiful cupcake bouquet instead of a traditional cake. After checking the high cost of a cupcake bouquet, she decided to make one, DIY style,  To Liz, this sounded like a better option. But the pricing of the pieces to create a cupcake bouquet – Styrofoam ball, tissue paper, flower pot, toothpicks, etc. – and believing the end result may not end up as expected, she opted for a traditional cake.  The idea for her version of the cupcake bouquet…the Cupcake Rack was born!

 

Acting on the Big Idea

Oh boy, this was getting exciting! I finally had an idea of something that I believed would be well loved in many households. This could be it! The big idea! This could be the idea that changes my future. And instead of allowing this idea to become fleeting, as most ideas are if you don’t know what to do with them, I made the decision that I was going to figure out how to take this idea and make it happen!

In my mind, The Cupcake Rack was an extremely simple solution to the problem I was solving. The envisioned rack was simply a holder of cupcakes that should be easily manufactured out of plastic and be machine-washable. No problem. It was August then and I figured I could get it on the shelf by Christmas! (Yes, I was very naïve!)

Liz shares:

The Cupcake Rack Prototype

A prototype was necessary to begin the inventing process. After many headaches and quite a few wasted dollars (learn as you go!), one night while I was in tears because I couldn’t find anyone to build my prototype, my brilliant husband told me he would make it for me. Thank the good Lord! My husband can make anything when he puts his mind to it!

Shopping for the necessary items, a Styrofoam ball, toothpicks, flower pot, ribbon, bow, tape, and more, and then trying to assemble this huge, time- consuming mess of items by sticking cupcakes onto toothpicks and expecting them to stay (let alone eating cupcakes stuck with toothpicks-yuck), I came to the conclusion that this baby shower would end up with a regular cake, but I would end up with an invention!

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As a busy wife, mother, and grandmother who works a full time job and also runs a home business, time is in short supply. Lacking the skills of professional cake decorating, I was intrigued at the idea of inventing a cupcake bouquet rack that makes it extremely easy for ANYONE to create a beautiful cupcake bouquet.

Click here to read more.


For more information please visit www.thecupcakerack.com

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Episode 25…Elizabeth Crouch and the Cupcake Rack Part 1

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