Jeff Woolf…Holography, MicroMap, and the Morpher Helmet
Jeff Woolf was born in Edgware, Middlesex, England September 17, 1959. He is an English inventor, businessman, journalist and innovation specialist.
Jeff is the middle child with an older and younger sister. He was educated at Clifton University in Bristol. His late grandfather, Stanley Wagner, invented the Jif lemon and his mother, Valerie, invented several calendar and accounting systems.
Jeff started his inventing career in 1979, working with white light holography. He attended the first world symposium on holography in 1980, in Boston and studied holography at the New York School of Holography.
Jeff developed the MicroMap System in 1993. He oversaw the design and manufacture of MicroMap. He invented this to solve problems associated with handling large paper maps outdoors. Skiers first used MicroMap. So it consisted of credit-card sized miniaturized maps which fitted into the MicroMap viewer and held in a precisely curved plane. The viewer had a move-able lens system which re-enlarged the MicroMap cards, allowing a user to have a clear view of the miniaturized information.
Jeff created an injection moulded lens to save on cost. So this made assembly of the MicroMap viewer a much simpler process. He also developed systems to print information onto credit cards at high resolutions of more than six million randomly placed and sized dots per square inch.
There is a display on the development of MicroMap in the Science Museum in London. In addition, MicroMap has been featured in the Millennium Dome and awarded the Millennium product status.
MicroMap produced cards for Ordnance Survey, the Automobile Association, USGS and Michelin. In addition, MicroMap has been used by the SAS for bomb disposal and survival information.
Jeff Woolf had a severe bicycle accident on the road in Hampstead, London and believes because he wore a helmet, it saved his life. So he performed a survey where he learned the majority of cyclists were riding without helmets. This survey found that most cyclists said that they didn’t use one because they felt that they were too cumbersome to carry around all day. As a result, Jeff designed a helmet that folds flat and more portable. Finally, the Morpher Helmet was the result.
For more information please visit www.morpherhelmet.com