Episode 22…Jeff Woolf and the Morpher Helmet Part 1

Jeff Woolf…Holography, MicroMap, and the Morpher Helmet


Jeff Woolf was born in Edgware, Middlesex, England  September 17, 1959.  He is an English inventor, businessman, journalist and innovation specialist. 

 Jeff has a strong background in business and twice awarded British Inventor of the year. He was awarded an  Officer of the Most Excellent Order of the British Empire by Queen Elizabeth II in 2001, for services to innovation and business. He is also a fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce.

Jeff Woolf is the middle child with an older and younger sister. He was educated at Clifton University in Bristol. His late grandfather, Stanley Wagner, invented the Jif lemon and his mother, Valerie, invented several calendar and accounting systems.

Jeff started his inventing career in 1979, working with white light holography. He attended the first world symposium on holography in 1980, in Boston and studied holography at the New York School of Holography.

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Jeff Woolf developed the MicroMap System in 1993.  He oversaw the design and manufacture of MicroMap. He invented this to solve problems associated with handling large paper maps outdoors. Skiers first used MicroMap. So it consisted of credit-card sized miniaturized maps which fitted into the MicroMap viewer and held in a precisely curved plane. The viewer had a move-able lens system which re-enlarged the MicroMap cards, allowing a user to have a clear view of the miniaturized information.

Jeff created an injection moulded lens to save on cost.  So this made assembly of the MicroMap viewer a much simpler process. He also developed systems to print information onto credit cards at high resolutions of more than six million randomly placed and sized dots per square inch.

There is a display on the development of MicroMap in the Science Museum in London.  In addition, MicroMap has been featured in the Millennium Dome and awarded the Millennium product status.

MicroMap produced cards for Ordnance Survey, the Automobile Association, USGS and Michelin.  In addition, MicroMap has been used by the SAS for bomb disposal and survival information.

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Morpher Helmet

Jeff Woolf had a severe bicycle accident on the road in Hampstead, London and believes because he wore a helmet, it saved his life.  So he performed a survey where he learned the majority of cyclists were riding without helmets. This survey found that most cyclists said that they didn’t use one because they felt that they were too cumbersome to carry around all day. As a result, Jeff designed a helmet that folds flat and more portable. Finally, the Morpher Helmet was the result of research, imagination, dreams, engineering, blood, sweat, and tears.


Episode 22 is the First in a Three Part Series

We would like to thank Jeff Woolf for allowing us to interview him.  The difference between a bicycle accident and a catastrophic event is small.  He followed his passion to create a product that can be life changing.  We’ve interviewed over 300 inventors over the years and believe this interview to best among the best.  We invite you to check you listen to part 2 and 3.

Episode 23…Jeff Woolf and the Morpher Helmet Part 2

Jeff shares the story of how a bike riders life was saved by wearing the Morpher Helmet.  In addition, he shares that Morpher is working on a helmet for skiers, snowboarders and the military.  Finally, he shares his thoughts on Bicycle Schemes worldwide and the expected increase in demand for his Morpher Helmet.  Click here to listen to the Invention Stories Podcast Jeff Woolf and the Morpher Helmet Part 2

Episode 24…Jeff Woolf and the Morpher Helmet Part 3

Jeff Woolf shares why the hinge used on the Morpher Helmet isn’t a traditional one.  So the initial manufacturing run of the Morpher Helmet built the helmets far too big.  You can hear the frustration in his voice as Jeff shares the concerns of friends and family members.  As a result, everyone thought the stress was taken a toll on him.  Jeff’s Indiegogo success was a great and Jeff shares how his campaign helped fuel sales.  Queen Elizabeth of England has bestowed an OBE on Jeff and he shares this experience.

Jeff Woolf…10 Links…More Information

First of all, click here to read about Jeff Woolf on Wikipedia

and here to visit the Wikipedia Facebook Page.

Another great read, click here for Invention Awards 2014: Stash Your Bike Helmet In A Briefcase by popularscience.com and here for their Facebook Page.

Also, click here to read Entrepreneur Jeff Woolf donates hundreds of folding helmets to Norwood cyclists for Israel charity challenge on norwood.org.uk and here to visit their Facebook Page.

In addition, click here to read Hobnobbing with Jeff Woolf OBE from Morpher by Kareema Ali at businesscomparison.com and here to visit the BusinessComparison.com Facebook Page.

Finally, click here to read Locating and Landing Sources of Funding at clarity.fm

and here to visit the Clarity Facebook Page.

jeff woolf

Are You An Inventor?

If you are an inventor and have an idea for an invention, we invite to listen to the Invention Stories Podcast.  A great place to start is Episode 1 with Forbes Riley.

If you enjoy reading about inventing start reading here.

Please click here to visit (and Like) the Invention Stories Facebook Page.

In conclusion, we invite you to sign our Guest Book

Thank you and please…tell a friend.


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Episode 22…Jeff Woolf and the Morpher Helmet Part 1

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